Screen Technology Group PLC, a specialist provider of display solutions, has launched ITrans, the next generation of large screen display technology, as the perfect solution for railway terminal display screens.

ITrans is the world’s first and only technology to provide both high definition moving video quality images and clear information on large screens, which can be viewed, without image distortion or reduced visibility, from any distance and across a wide angle of view. Offering an optical design that provides more than three times the number of pixels per unit area than the highest quality LEDs, ITrans eliminates sub-pixellation and image break-up associated with current display formats such as LEDs when viewed too close.

With increased pressure for rail operators to provide a better experience for their customers, including improved environments and quality signage and travel information, the ITrans technology has the capabilities to provide large screen display solutions with the required characteristics to provide crystal clear images and information. Typical screen sizes range from 68 to 200+ inches for standard screen formats, but can be built in a wide range of shapes and formats, including horizontal or vertical banner displays to give designers a previously undreamt scope for imaginative use of display media.

Andy Holmes, Commercial Director at Screen Technology, comments, “Rail stations are becoming increasingly well lit environments in the drive to make a better atmosphere for passengers, but this sets challenging requirements for electronic displays such as travel information, signage and promotional material.

“These can be difficult to view in high ambient light and until now rail operators have had to make do with low quality, large displays that can only be viewed from a distance or displays that can’t show detail or video. ITrans offers the perfect solution, particularly for operators that use shopping areas to generate additional revenue from advertising. The technology delivers large screen displays that can show clear imagery with resolution equivalent to printed posters or TV and can quite easily display advertising and travel information simultaneously.”

ITrans displays are made from tiles, seamlessly butted together to make essentially any rectilinear shape or size. Current display screens, comparable in price with 6mm LED displays, have a 1.7mm pixel size to provide high resolution, full colour video and excellent image quality over a range of distances.

NOTES TO EDITORS

About Screen Technology:
Screen Technology is an expert in display technology and is the first company to provide a solution for large, flexible format, high image quality displays using a revolutionary new approach to unlimited tiling.

In 2003, Screen Technology won a DTI Smart Exceptional Award for a £756,000 project to develop a pilot manufacturing process for ITrans.

ITrans fills a gap in the market for large screen displays and has global potential. ITrans technology enables a wide range of new approaches to the design and use of large public space displays. The addressable market is estimated to be almost $7 billion by 2009, based on market research data from iSuppli.

On August 1st, 2005 Screen Technology completed a flotation on AIM, raising £8m to help achieve business objectives of growth and expansion.

For further press information, please contact:
Damion Clark, Account Director at the Screen Technology Press Office.
Tel: +44 (0) 1223 350 855 Email: damion@realpublicrelations.com

For all other enquiries, please contact:
Andy Holmes, Commercial Director at Screen Technology Group PLC.
Tel: +44 (0) 1223 559 600 Email: aholmes@screentech.co.uk