| May, 2006 |
| Revolutionary display technology –
perfect solution for retail outlets |
Screen Technology Group PLC, a specialist
provider of display solutions, has launched ITrans, the
next generation of large screen display technology, as
the perfect solution for retail outlets and shopping centres.
ITrans is the world’s first and only technology
to provide both high definition moving video quality images
and clear information on large screens, which can be viewed,
without image distortion or reduced visibility, from any
distance and across a wide angle of view. Offering an
optical design that provides more than three times the
number of pixels per unit area than the highest quality
LEDs, ITrans eliminates sub-pixellation and image break-up
associated with current display formats such as LEDs when
viewed too close.
Until now, the majority of customer facing information
in shopping centres has been limited to simple text based
displays or printed posters. And whilst digital display
screens are being used in key locations in some retail
outlets, their impact is limited by the size of available
flat panel displays. ITrans, from Screen Technology, represents
a large screen display solution that delivers both the
required resolution and luminance for use in a wide range
of ambient light conditions, from in-store to shop fronts
and highly lit shopping centres. Typical screen sizes
range from 68 to 200+ inches for standard screen formats,
but can be built in a wide range of shapes and formats,
including horizontal or vertical banner displays to give
designers a previously undreamt scope for imaginative
use of display media.
Andy Holmes, Commercial Director at Screen Technology,
comments, “At the moment paper based advertising
posters or illuminated rolling poster displays are the
most popular and successful displays used in shopping
centres. A number of organisations have endeavoured to
use rear projection cubes and LED video but these were
found to be unsuited to these environments and the promotional
materials required.
“ITrans provides the
digital solution for retail outlets to engage and attract
customers via this new communication vehicle. Large department
stores and superstores can now utilise full screen displays
for shop front promotions. The technology delivers large
screen displays that can show clear imagery with resolution
equivalent to printed posters or TV and enables new approaches
to be used for window dressing and out of hours interactive
window shopping.”
ITrans displays are made from tiles, seamlessly butted
together to make essentially any rectilinear shape or
size. Current display screens, comparable in price with
6mm LED displays, have a 1.7mm pixel size to provide high
resolution, full colour video and excellent image quality
over a range of distances.
NOTES
TO EDITORS
About Screen Technology:
Screen Technology is an expert in display technology and
is the first company to provide a solution for large,
flexible format, high image quality displays using a revolutionary
new approach to unlimited tiling.
In 2003, Screen Technology won a DTI Smart Exceptional
Award for a £756,000 project to develop a pilot
manufacturing process for ITrans.
ITrans fills a gap in the market for large screen displays
and has global potential. ITrans technology enables a
wide range of new approaches to the design and use of
large public space displays. The addressable market is
estimated to be almost $7 billion by 2009, based on market
research data from iSuppli.
On August 1st, 2005 Screen Technology completed a flotation
on AIM, raising £8m to help achieve business objectives
of growth and expansion.
For further press information, please contact:
Damion Clark, Account Director at the Screen Technology
Press Office.
Tel: +44 (0) 1223 350 855 Email: damion@realpublicrelations.com
For all other enquiries, please
contact:
Andy Holmes, Commercial Director at Screen Technology
Group PLC.
Tel: +44 (0) 1223 559 600 Email: aholmes@screentech.co.uk |
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| HIGH BRIGHTNESS
// HIGH RESOLUTION // SCALEABILITY |
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