When The Grafton, Cambridge’s most popular retail
centre, wanted to bring England’s World Cup action
to its shoppers, we were delighted to step in and lend
them a large format digital display.
The 80” monolithic ITrans display has been given
centre stage in the Great Court in The Grafton, where
it was seen by thousands of shoppers who didn’t
want to miss England's World Cup progress while they are
out shopping.
Andy Holmes, Screen Technology's Commercial Director
said “ITrans is ideal for this type of application.
The high resolution video quality images can be clearly
seen from a distance and any angle in both brightly
lit shopping centres as well the full glare of natural
daylight.
Michael Wiseman, Centre Director at The Grafton was delighted when Screen Technology stepped forward to offer the screen. “We wanted to offer shoppers and visitors to The Grafton the opportunity to shop but not miss the England games, and we welcomed some significant crowds throughout England’s somewhat disappointing progress. Great Court is a very open space with lots of light – but this didn’t detract from the quality of the picture.”
For further press information,
please contact:
Damion Clark, Account Director at the Screen Technology
Press Office.
Tel: +44 (0) 1223 350 855 Email: damion@realpublicrelations.com
For all other enquiries, please
contact:
Andy Holmes, Commercial Director at Screen Technology
Group PLC.
Tel: +44 (0) 1223 559 600 Email: aholmes@screentech.co.uk |
